2022 - Is Hallyu (K-wave) the Next Mainstream Culture of the World? - Poster Presentation
This research will examine the history of Korean pop culture, also known as “K-culture,” how it started and spread, and its relation to globalization. When many experts explain how Hallyu spread worldwide, they tend to give credit to the Korean government. Partially it is correct but mostly wrong. The Korean government realized that Steven Spielberg’s 1993 epic Jurassic Park raked in more cash for Universal Pictures than the return on a year’s worth of Hyundai cars. So, they realized how precious the culture industry could be, and they thought it would be their primary industry to benefit. This thought sparked their support in the cultural sector. Thus, Hallyu, Korea’s entertainment industry, was born. But many countries support their cultural industry, but they cannot succeed as much as Korea, so just only the government’s support cannot explain the success of Hallyu. This research will historically examine K-dramas like Winter Sonata to Netflix’s biggest hit, Squid Game, K-pop groups (such as BTS, Black Pink), and its explosive popularity in the United States.
culture, culture and related concepts, popular culture, k-pop, Korea, Politics & government, Telecommunications industry, music industry, Melodramas, globalization, Social aspects