Ana Prvacki: Neutralize Negative Feelings - Exhibition Views
Using social codes and cultural structures as a raw material, Serbian-born, Los Angeles-based artist Ana Prvacki (pronounced Pri-vatch-key) turns the rituals of hospitality into a theater of performance. In her exhibition Neutralize Negative Feelings at UMOCA, Prvacki morphs her PSA work into a new artistic direction, historicizing the codes of imposed etiquette with the motivational sloganeering of past generations. Embroidered adages like “Happy Wife, Happy Life” are given new and more relevant meaning by updating it with current, universal situations of human folly and faux pas. Exhibition held in the New Genres Gallery space.